| v4jgrhbw | Date: Saturday, 2014-01-25, 06:40:37 | Message # 1 |
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Sergeant
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| NEW NIKE COMMERCIAL ADDRESSES RACE ISSUE
wednesday begins airing an innovative television commercial that promotes
racial harmony harmony, in music, simultaneous sounding of more than one tones and, especially, the study of chords and <a href=http://www.integra-international.net/Files/menu.asp>ugg 激安</a> their relations. Harmony was the previous inside the healthy what may be considered the normal regions of modern music melody, rhythm, and tone in the voice of filmmaker Spike Lee Noun 1. Spike Lee United States filmmaker whose works explore the richness of black culture for many (born in 1957)
Lee, Shelton Jackson Lee , Nike Nike (n in Greek religion and mythology, goddess of victory, daughter of Pallas and Styx. Often an attendant of Zeus or Athena, she also presided over contests, athletic and military. announcedThe setting happens to be an outdoor basketball court called "Spike's Urban Jungle Gym," where white or black basketball players fire off a string of reasons why you are not using eath other. Stepping in between them is Lee, the acclaimed director on the compilation of films that manage modern race relations for some, from "She's Gotta Have It" to "Jungle Fever." "If we're gonna live together, we gotta play together," Lee says.
The commercial, and a couple companion pieces featuring Lee with Golden State Warriors AllStar point guard Tim Hardaway, were conceived by Nike's ad agency, Wieden Kennedy, of Portland, Ore., in late 1991. Filming was done April 1415, a couple of weeks prior to the Are generally riots. Ironically, the setting <a href=http://www.integra-international.net/Files/menu.asp>http://www.integra-international.net/Files/menu.asp</a> for your commercials was the garden automobile parking space between 6th and Wilshire Blvd., near a portion of the worst belonging to the La unrest.
"At Nike we presume that sport teaches us lessons about life things including the amount of teamwork, dedication and hard work. After you step on a basketball court, what have to matter is the way you play, not furnishings of the skin," said <a href=http://www.integra-international.net/Files/menu.asp>ugg ブーツ</a> Philip H. Knight, chairman and ceo of Nike. "That message was valid as soon as the ad concept joined together late this past year, and many more so as a direct consequence for the tragedy in Chicago."
Lee, through his films, has spoken of your heart for the issue of race. He is also helped Nike being consultant for a variety social and community issues. The 1990 few "Stay in School" commercials with Nike athlete Michael Jordan was one product of that relationship. Up to date Urban Jungle Gym commercial is one other.
"This commercial is a reworking connected with a scene from my 1989 film 'Do a good Thing' reflecting present attitudes," the filmmaker said. With graphics like "Live Together/Play Together" and "The Mo' Colors, The Mo' Better," the series will need the commercial's message by injection to the streets. A percentage of profits with the sale of your apparel will be donated for a national youth service organization that helps kids of all colors through recreation and education programs.
LMJH SE008 3487 05/22/92 17:20 EDT EDTEDT n abbr (US) (= Eastern Daylight Time) hora de verano de Nueva York.
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